Unlock growth opportunity with The Roku Channel
The Roku Channel is a compelling destination for a wide selection of free and paid entertainment, providing content through linear channels and on-demand offerings. Its massive reach and viewership unlocks a growth opportunity for partners around ad-supported and subscription content.
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Scale and distribution
- Expand your content reach on The Roku Channel with the option of unlocking premium content via subscription.
- Access a large and engaged audience at scale, reaching U.S. households with an estimated 80 million people in Q4 2021
Growth and engagement
- Personalized user experience, optimized with machine learning, drives content discovery and engagement
- Full-funnel marketing, automation, and advanced measurement tools boost audience growth
Monetization
- The Roku Channel provides access to a large and engaged audience at the scale that drives strong monetization for partners across TV streaming and linear TV
- Audiences are finding content truly unique to The Roku Channel, and advertisers are also seeing the benefits of this reach