The Roku Channel overview
At Roku, we believe that all TV will be streamed. Everything we do is rooted in this vision to ultimately make TV better for everyone. New shows, additional kinds of content, better product offerings, and smarter algorithms have attracted enthusiastic fans who are tuning into The Roku Channel more and more each month.
Our goal is to encourage the success of partners on The Roku Channel with massive reach and viewership, free and subscription services that continue to drive growth, and solutions for publishers to drive monetization across TV streaming and linear TV.
If you’re interested in becoming a Roku Channel partner, please complete our distribution inquiries form.
Scale and distribution
- The Roku Channel reaches U.S. households with an estimated 80 million people (Q4 2021)
- Roku is rapidly expanding across the globe
- #1 DTC app distributor
Growth
- Expand reach via The Roku Channel, a top 5 AVOD channel with linear and premium subscription models
- Constantly evolving UI experience drives content discovery
- Full-funnel marketing, automation, and advanced measurement tools to boost audience growth
Monetization
- Maximize ad supply and grow revenue through OneView, Dynamic Linear Ads, audience insights, and more
- Best in-class payments system that leverages Roku Pay to drive acquisition and reduce churn