Premium subscriptions on The Roku Channel
Assets & branding overview
This page provides an overview of how your brand with appear within The Roku Channel and on the Roku Platform, assets needed for content merchandising and best practices to promote your content experience.
Partner assets/deliverables
There are a total of 15 assets we will need from you:
Asset details
Below is a list of details, best practices, and dimensions sizes for each partner asset/deliverable that are required for content distribution.
Partner tile (4:3)
| Details | Examples |
|---|---|
| Subscription Initiation The partner tile is utilized in multiple locations within the app. In this example, your brand will appear on a subscription/trial initiation and confirmation page. This page provides subscription details and initiates the service. |
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| Grid The partner tile also appears within a grid. It represents your brand within a row and is also a gateway to access more content from your service. |
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| Dimensions and Best Practices Deliverable size:
Logo should be centered within the guidelines - padding is 87px on all sides. *Refer to Photoshop PSD file for more details |
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| Examples of potential treatments: |    |
Logo
| Details | Examples |
|---|---|
| Subscription Confirmation Your brand’s logo is displayed when the user is engaging with your service and/or content from your library. This screen is displayed after the user has successfully subscribed or started a free trial. |
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| Content details screen Your logo is displayed on content detail screens and is scaled down to fit within the focus button. |
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| Grid BoB (Back of Box) Your logo is also visible within the Grid BoB (Back of Box) and used to identify content from your library. |
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| Website (Billboard) Your logo is also displayed on The Roku Channel website on all content details pages. |
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| Excess Space After re-sizing your logo, please crop the logo so there is no margin between your logo and the edge of canvas. This means for horizontal logos, removing excess height. Vertical logos will remove excess width. Logos that are wider than they are tall (1:1 or wider) are preferred for legibility here. PSD Files: White Logo | Black Logo |
In this example, the delivered logo files would be 195 x 55 px In this example, the delivered logo files would be 85 x 111 px  |
| Dimensions We require your logo to be delivered to us in two variants: a black transparent PNG and a light(#EFEFEF) transparent PNG, sized no taller or wider than 195 x 111 px. |
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CTA (call to action) banner
| Details | Examples |
|---|---|
| Publisher home (Grid) The CTA banner is a large tile/banner located within publisher's collection home. The banner contains enticing imagery of content available through the publisher, and the publisher's brand/logo along with subscription/trial start details. The background can be recolored to match the publisher’s brand. |
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| Dimensions Link to system font Link to PSD source file |
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| Best Practices Asset Elements 1 Your delivered asset should only include:
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Your delivered asset |
| Best Practices Asset Elements 2 Any additional text and CTA will be overlaid programmatically onto the tile image. Don’t include this text as part of your banner image. |
Banner shown on device (no offer) Banner shown on device (with offer)  |
| Best Practices Logo Your logo should be bottom left aligned with a max height of 80px. We recommend using a white, horizontal logo to improve legibility. |
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| Best Practices Content Image Use a solid color or subtle background pattern behind the left half of the banner to ensure the logo, description, programmatic text and CTA are legible. Where transitioning from the offer area to the content imagery area, our preference is to utilize the included curved shape mask instead of using gradients or fades, to keep artwork looking crisp. Refrain from showcasing cast or characters in this area of your imagery. We recommend limiting the number of subjects or faces shown in a single image. The fewer objects, the more focus that can be given. Make sure PSD layer “BOTTOM OVERLAY” is left on when exporting. This ensures programmatic text and CTA will be legible. |
Refrain from using content imagery that includes title artwork, so that it does not compete with the logo, description, programmatic text, and CTA on the left. DO use imagery without title artwork  DON’T use imagery with title artwork included  |
| Best Practices Content Title If your imagery features 1 or 2 pieces of content, include the Content Titles in the bottom right. If your imagery features 3 or more pieces of content, do not include the Content Titles. |
Up to 2 titles 3+ titles  |
| Best Practices Creative Examples Here are a few examples to demonstrate some creative ways to display content imagery paired with legible backgrounds. |
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Side card
| Details | Examples |
|---|---|
| Roku Pay Screen The side card is located on the Roku Pay screen when a user starts a free trial or subscription. Side card images should match the corresponding banner call to action to ensure there is continuity between the marketing and purchase flow. |
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| Dimensions Both sizes required. Link to PSD Source File: download here |
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| Best practices Overlay Area Use a solid color or subtle background pattern behind the bottom half of the banner to ensure the programmatic text is legible. When transitioning from the offer area to the content imagery area, our preference is to utilize the included curved shape mask instead of using gradients or fades, to keep artwork looking crisp. Do not alter position. Ensure that the Top and Bottom Left corners ONLY are rounded and transparent. Template includes masking. Best practices File format Export as transparent PNG. |
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| Best Practices Template Usage Offer language is added to this asset programmatically. Do not include any copy in the overlay area – it must remain blank. Best practices Logo We recommend using a white, horizontal logo to improve legibility. Best practices Content image Select show or character artwork that does not include title treatment. Use clean, engaging imagery that showcases your brand logo well. Do not include any marketing copy. Do not alter position or size of content image area. |
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| Best practices Proper Usage Example Character-focused, clean, and clear branding. Dark/Bold colors allow for maximum legibility Limit characters |
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| Best practices Improper Usage Example Omit title treatments Keep logo within guides Do not include any copy Do not place artwork out of bounds Do not reposition logo |
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Channel tile
| Details | Examples |
|---|---|
| Co-Branded Channel Tile When a user starts a free trial or subscription, a dedicated channel tile will appear on the Roku home screen. The channel tile features your logo and “on The Roku Channel” branding. The shortcut tile is a gateway to access a dedicated content experience from your brand. |
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| Dimensions Depending on the design of your brand’s logo, scale it to fit the the canvas provided. After re-sizing your logo, please crop the logo so there is no margin between your logo and the edge of canvas. Link to PSD source files: Large | Small |
   Both sizes required. |
On-device banner + screensaver
| Details | Examples |
|---|---|
| Roku Home Screen The screensaver ad appears when a user’s UI is in screensaver mode. The native banner ad appears on the Roku home screen. When a user clicks on the banner or screensaver, they will be taken to the movie or series details page. On-device banner and screensaver creative should match the banner call to action and side card mentioned in the previous slide. |
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| Best Practices Single Title On Device Ads Content image: Use show or character artwork that is clean and engaging. No more than 20% text on image. All ads must align to Roku’s advertising guidelines. See full policy here. Deliverables:
Do not alter curve position, pattern, colors, or fonts. PSD Source Files: Banner Portrait Screensaver Landscape Screensaver |
Native Display Banner Ad Screensaver ads (portrait and landscape)   |
| Best Practices Multi-Title On Device Ads Select show or character artwork that does not include title treatment. Content title is written out in top right corner. We do not recommend including title in screensaver ads, due to legibility concerns at size. Use clean, engaging imagery that showcases your brand logo well. PSD Source Files: Banner Portrait Screensaver Landscape Screensaver |
Native Display Banner Ad Screensaver ads (portrait and landscape)   |
:30 promotional video
| Details | Example |
|---|---|
| Pre-roll + AVOD Mid-roll The :30 promotional video will be served as a pre-roll ad prior to unlocked content playback and can also be used in mid-roll ads that appear on The Roku Channel. All :30 promotional videos will include {Partner logo} on The Roku Channel end card. |
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Subscriptions details copy
| Details | Example |
|---|---|
| Subscriptions Details Copy The subscriptions details copy provides an overview of your subscription service. It can be accessed by clicking * on the Roku remote when a user is on the banner call to action. 215-characters (including spaces) |
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Back-of-box copy
| Details | Example |
|---|---|
| Back-of-Box (BoB) Copy: 30 characters (including spaces) |  |
Delivery of assets & copy
Send assets and copies to svod-editorial@roku.com or use the Box folder provided by Roku.
If you would like to change any asset, we require at least 72 hours notice to push a change through.
Editorial mapping
Email svod-editorial@roku.com with your editorial mapping for your page on Roku.
- You can update as often as you like.
- It may take up to 72 hours for the change to happen.
Follow the template – download HERE.
- 12 titles are optimal for your featured row.
- 15 rows are optimal for your dynamic rows.
Planners
We will need updates to your title trackers (planners) by the first of the month, for the following month (i.e. Jan 1, we would like to see your February title trackers). On-time updates allow us to incorporate these updates into The Roku Channel, Premium Subscriptions editorial, and marketing plans.
Email svod-editorial@roku.com with a spreadsheet listing all titles and availability windows.
Follow the template – found HERE
Your spreadsheet should highlight any “high value” content. Originals, featured titles, etc. will be ushered through the process.
This is not the place to communicate takedowns or changed availability dates (MDUs). This is for reference only. Updates to your metadata should go through our Content Operations team.
Background art
Background art for publisher pages - found HERE
