The analytics section provides insights into how your content and storefront experiences are performing on The Roku Channel. It helps you understand audience engagement, measure the impact of merchandising decisions, and identify opportunities to optimize your catalog and promotions.

Who this is for

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Access and availability

Analytics reports and metrics vary based on your partner type and subscription level. Not all data is available to all partners.

For example, merchandising and storefront performance insights are only available to Premium Subscription partners, since these features are tied to storefront and promotional capabilities that are exclusive to that tier.

If you do not see certain reports or metrics in your analytics view, it is likely due to your current access level or report eligibility.

The analytics section is designed for stakeholders who need visibility into content performance and audience behavior, including:

• Business and strategy teams
• Content and operations teams
• Marketing and merchandising teams

What you can do

Use analytics to:

• Monitor performance trends: Track how your titles and storefront are performing over time.
• Measure audience engagement: Understand how users are interacting with your content, including viewing behavior and discovery patterns.
• Evaluate merchandising impact: Assess how featured placements, pinned titles, and promotional assets influence performance.
• Identify optimization opportunities: Spot underperforming titles or campaigns and take action to improve results.

How it works

Analytics data is organized into dashboards and visualizations designed to give you both a high-level overview and deeper insights.

Depending on your access level, you may be able to:

1. View summary metrics: Get a snapshot of overall performance across your catalog.
2. Filter and segment data: Refine insights by territory, time range, or specific titles.
3. Drill into detailed views: Explore performance at the title or campaign level.
4. Track changes over time: Compare performance before and after merchandising or content updates.

Key metrics you may see

Analytics includes a range of reports that surface performance across different business models, including AVOD, SVOD, Live, and FAST. The specific reports and metrics available to you will depend on your partner type, subscription tier, and report eligibility.

Below is an overview of the types of insights available:

• Streaming activity: How much content is being watched (streaming hours, stream starts).
• Audience engagement: How consumers interact with content (starts, completion rates, session duration).
• Content performance: Which titles, episodes, or channels are driving viewership and retention.
• Platform and distribution: Where and how consumers are watching (device, platform, channel, or storefront).
• Subscriber behavior: How consumers convert, retain, and churn across subscription offerings (Premium Subscriptions only).

Getting access

To use this feature, get the appropriate role assigned to your account.

1. Request analytics access from your company’s account administrator.
2. Ask your administrator to grant access based on your responsibilities, such as understanding performance of your content.
3. Contact your internal team if you are not sure who your administrator is.

Tips for getting the most value

• Regularly review performance trends to stay ahead of changes in audience behavior
• Use filters to isolate what is driving performance in specific territories or time periods
• Pair analytics insights with storefront updates to continuously improve engagement
• Focus on a small set of key metrics to guide decisions rather than tracking everything at once