Design

This document highlights Roku's approach to UIs for streaming media, with progressive
levels of requirements which are crucial to pass Roku's app certification process, as well as create a well-designed Roku
app. While apps that do not implement all best practices may
still be deployed on the Roku platform, the practices outlined here are
known to improve the user experience, which directly affects the
engagement and value of your app on the Roku platform.

This Design section describes the following topics:

• What to keep in mind when designing for a TV UI.
• What are the proven design principles and guidelines Roku uses when
  designing UIs that
  • Are, simple, powerful, useful, and familiar?
  • Encourage more TV viewing?
  • Have high customer satisfaction (NPS)?
• What are the best practices for designing Roku apps?
  • Roku has a developer program comprising of various UI components – how are
    they expected to be used?
  • What are the key features that streaming users expect in a good
    Roku app?
• What does Roku require for app certification?
  • Some features and UI paradigms are required because the Roku
    brand represents a certain expectation of quality and usability
    for the customers.
    • E.g., Require Instant Replay buttons support and specific
      trick mode features