The creatives section is where you manage a limited set of publisher-level visual assets used across The Roku Channel subscription experience.

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Available only to eligible Premium Subscription partners.

These assets are not title specific. Instead, they represent your service branding and are displayed in key consumer journeys such as subscription entry points and publisher collection pages.

At this stage, creative control is intentionally scoped to a small number of high-impact assets to ensure consistency across the platform.

Who this is for

Creatives is available to eligible content partners who manage Premium Subscription storefronts on The Roku Channel.

This feature is intended for users responsible for maintaining brand consistency and subscription presentation, including:

• Marketing teams managing service-level branding
• Merchandising teams optimizing subscription entry points
• Business stakeholders responsible for subscription performance

What you can manage

Currently, the creatives section supports management of the following assets:

CTA banner

A large banner displayed within the publisher collection home that promotes your service and encourages users to take action.

• Used for subscription discovery and engagement
• Supports high-visibility promotional messaging
• One asset per service and territory

Specifications:

• Size: 1538 × 424
• Format: JPEG

Partner tile (4:3)

A core brand tile used across multiple surfaces, including subscription and trial initiation screens, as well as grid placements.

• Represents your service in UI surfaces
• Must be clear and recognizable at smaller sizes
• One asset per service and territory

Specifications:

• Size: 540 × 405
• Format: JPEG

How it works

1. Select Context: Choose the Service and Territory to manage creatives for that specific configuration.
2. View Current Assets: Review the currently published images for each creative type.
3. Upload New Assets: Drag and drop or browse to upload a replacement image.
4. Update: Apply changes to replace the existing creative.

Important limitations

Creative management is currently limited to:

• One CTA banner per service and territory
• One partner tile per service and territory
• No support for multiple variants, A/B testing, or scheduling

This means updates will immediately replace the existing asset and apply universally within that context.

Creative guidelines

All assets must meet Roku’s branding and technical requirements. For full specifications, safe zones, and design recommendations, refer to the official documentation:

• CTA Banner Guidelines
• Partner Tile (4:3) Guidelines

Failure to meet these requirements may result in assets being rejected or rendered incorrectly in the UI.

Why it matters

These creatives directly impact how consumers perceive your service and whether they choose to subscribe. Strong, clear visuals:

• Improve brand recognition
• Increase click-through rates on subscription entry points
• Drive higher conversion

Best practices

• Keep branding simple and legible, especially for smaller tile formats
• Avoid cluttered layouts or excessive text
• Ensure key messaging is centered and within safe zones
• Regularly refresh creatives to align with campaigns or seasonal promotions

Getting access

To use this feature, get the appropriate role assigned to your account.

1. Request marketing manager access from your company’s account administrator.
2. Ask your administrator to grant access based on your responsibilities, such as storefront and creative management.
3. Contact your internal team if you are not sure who your administrator is.