App development models

Once you've begun hosting your content on the web, you'll next need to build your app from the ground up using the Roku SDK. The Roku SDK offers nearly endless UI and feature customization options, a suite of development tools, and a robust set of APIs for publishers. The Roku developer APIs enable you to build apps that include the following features:

• Consistent cross-platform UI — You have complete control to mirror the UI of your application on other devices, creating a consistent experience for your end-users.

• Enhanced engagement – Present your content to your users however you would like, be that through a recommended content carousel, a grid of content, or an EPG view.

• DRM support — Secure your content through DRM encryption.

• Billing — Monetize your users through a variety of billing models: Subscriptions, in-app transactions, or a one-time pay-to-install fee.

• User authentication — Allow users to authenticate into their account to restore their preferences, bookmarked content, and better understand their streaming behaviors.

• Third-party analytics — All Roku apps receive audience engagement reports from Roku to better understand how users are engaging with their content. In addition, you can integrate third-party analytics providers into your app, such as Google Analytics or Brightcove.