Video advertisements

The Roku platform enables technical video advertisement propagation and monetization for our app publishers. Apps that incorporate advertisements must follow an "inventory split" model, whereby the publisher sets up its ad server and, at Roku's request, must deliver 30% of its ad impressions to Roku as further specified in the Roku Distribution Agreement. Roku retains 100% of revenue from this inventory. The publisher controls the remaining 70% and keeps 100% of the revenue associated with its share of inventory. Please refer to the Roku Distribution Agreement to understand your obligations under the inventory split.

Content appropriateness review

Regardless of how a publisher monetizes a given app, Roku reserves the right to conduct a review of the app's content before filling any inventory on the app. During this review, Roku will determine whether the content is appropriate for a general viewing audience. Everything from the app name, app and content artwork, and video content itself will be considered during this review. Please refer to Roku's certification criteria for more information about app and content requirements.

Roku reserves the right to decline the opportunity to fill advertising inventory at its sole discretion. However, app publishers are permitted to fill their own advertising inventory with demand they source themselves (subject to the terms of the Roku Distribution Agreement), even if Roku declines to participate. Roku may run unpaid "house ads" on the inventory it controls in any app(s), based on need.

Roku advertising requirements

All app publishers on the Roku platform must comply with Roku's advertising requirements before showing any ads in their apps. These requirements cover integration details, ad request parameters, privacy requirements, and playback behavior, among other criteria. Apps must adhere to all advertising requirements to be certified.

How to effectively grow an audience

Roku encourages the growth of all apps on our platform. To help enable this end goal, Roku offers a robust promotional tool set to our publishers.

The quickest and easiest way to get started promoting your app on our platform is our self-serve app promotion tool tool. This tool enables publishers to purchase display ads for their app on Roku's home screen UI. For more information, visit ad.roku.com.

Publishers with larger advertising budgets can also engage our Audience Development team. This team consists of campaign managers who use a more advanced toolset, and can help develop an on- and off-device advertising campaign that is tailored to your engagement goals on the platform. To learn more, reach out to our advertising team here: https://advertising.roku.com/content-publishers

Effectively growing an audience on the Roku platform typically requires consistent, ongoing publication of high-quality content.