External branding and calls to action
Restrictions on external branding and calls to action in delivered media.
Scope
Roku Channel does not allow external branding, external URL links, or calls to action on key art or within video and closed captions.
A call to action (CTA) is creative material or a content segment that directs viewers outside the Roku Channel ecosystem to consume content on an external service.
Video must be edited to remove links or directions for viewers to visit external sites. The restriction includes:
- Brand logos
- Web URLs
- QR codes
- Spoken or written prompts such as "click," "subscribe," "buy now," or "go to"
Related Requirements
Follow the artwork requirements for Roku's prior-approval requirement for branded artwork. The video requirements also require removal of external CTAs and links before delivery.
Contact your Roku representative for more details about branding or calls to action.
Updated about 5 hours ago