Kids-directed content

Definition and Approval

Kids-directed content is content that either:

• Is directed to children as defined by the applicable law in the jurisdiction where it is shown, such as the Children's Online Privacy Protection Act (COPPA); or
• Was made primarily for viewing by children in the jurisdiction where it is shown.

Roku must be informed of any intent to submit or distribute kids-directed content. Do not submit or distribute it without Roku's express written approval.

Once Roku has approved the content, its metadata must meet the following requirements.

Movies

• Include the <tag> value kidsdirected, all lowercase, among the tags for every movie.
• Include a valid MPAA, USA_PR, or TV parental rating.
• UNRATED and Not Rated are not acceptable for kids-directed content.

Episodic Series

• Include the <tag> value kidsdirected, all lowercase, among the series tags for every series and the episode tags for every episode.
• Include a valid TV parental rating.
• UNRATED and Not Rated are not acceptable for kids-directed content.

See Roku's made-for-kids guidance for more information.

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